To create a true celebration of the human-canine connection, we crafted a festival with purpose at its core—bringing together playful pups, mouthwatering local food, unique vendors, and even featuring adoption-ready dogs from the Houston SPCA waiting to find their forever homes.

The festival called for a cohesive creative vision across multiple touchpoints. We needed everything from an engaging brand identity and eye-catching event materials to festival merchandise and an attention-grabbing 10 foot tall donation display that would inspire generosity among attendees.

I developed a structured timeline that mapped out every creative deliverable from initial fundraising materials through to day-of festival elements. This roadmap kept the design process flowing smoothly and ensured every visual element arrived exactly when needed—from sponsorship packets to festival signage.

When the tails stopped wagging and the festival wrapped, we'd made real magic happen—three of the five featured shelter dogs found loving families to call their own, and we raised $4,000 for the Houston SPCA, fueling their ongoing mission to find homes for countless more furry friends in need.

Skills Used:

• Layout Design

• Photo Manipulation

• Design Research

• Printing